01 / The story
Lead with the change.
A direct message explains the shift from greenhouse gases to useful, lower-impact materials.
01 / Brand identity & web
iMicrobes.
Making a new materials story clear, colourful, and easy to explore.
FocusIdentity & web design
WorkVisual direction, illustrations & website
Year2023
The project
Turning a complex process into a clear first impression.
iMicrobes turns greenhouse gases into net-zero materials. The work brought its circular-economy story into a visual identity and website designed to make a technical subject easier to understand.
Developed by Ateliers Zen with Maison Lafargue, the site introduces the core idea up front, then gives the technology and the people behind it space to tell a fuller story. Illustration adds colour and character while keeping the message grounded in the science.
02 / The identity
Make the science approachable.
Illustration and a lively palette bring warmth to a subject that can otherwise feel abstract.
03 / The website
Give the details a home.
A clear page structure carries visitors from the main idea to the technology, resources, and next steps.